2/4 How to Get Massage Clients to Rebook: Creating Massage Packages

Unedited Transcript of show:  (Rough Draft) I want to continue on from another post that I did and that was called how to get clients to come back to rebook session and so I mentioned three important techniques and I wanted to break up break apart each one more detail.

So I’ll just prefer you in the link below if you’re watching this on YouTube all the 4 you back to that video that post on my site

The first one that I talked about was that you need if you want to get massage therapy clients to re-book don’t think of it as like single or one-off sessions that’s really not going to work well.

It’s not going to give you enough cash flow it doesn’t get and of commitment from client.

One session won’t be a great help in terms of whatever issue they have going on.

Creating Massage Packages

Research other therapists okay check out their website ask them if you’re just out of school check out websites;  or if you’ve been a new to an area also see what the rate is.

Teachers in terms of marketing talk about– you don’t want to set your price relative to other people’s insecurities if that makes sense so people might be setting it low.

Or sort of guessing and they’re looking at other people and so if everybody’s looking at everybody else’s price and is a little bit insecure everybody sort of pushing rates down.

Figure out what the averages in your area like you know what is it is it 90 you know you live in a bigger city or is it $65.   You know that’s important I think I’m keeping that in mind that people might be trending a little bit low,  but that’s going to really depend on your confidence.  You want to be comfortable with the prices you set.

So set your rate you’re going to look at that average and set it there or bit higher.Then youou need to think about what is your income goal for the week or the month or the year however you want to figure it.

What is your goal in terms of income and so you have the right you’re thinking of and you have what your goal is so then you’re going to need to do a little bit of that the next step is figuring out how many clients and I like to do per week how many clients per week at that rate would you need to meet your income bold so again you know it’s doing the math Okay for where I had to figure this out

You know but just to make it even say you’re thinking of $50 and so if you had 5 clients at $50, out of that supplies all of that is going to come out of your rate and so what I notice is massage school makes it sound like you make tons of money per hour but I’m talking to self employed massage therapists.

And so you have a lot of expenses okay that hourly rate looks high but you have a lot of expenses so you also need to think about that its main point is figure out how many clients you need to see at the rate you’ve decided.  And then tweak both.

What do you want to figure out is you’ve done all of this map what’s the very lowest rate for your work that you’re comfortable with those are very bottom rate and in that make your longest series to say you offer series of 3, five and say eight sessions different packages 3 5 & 8 session packages so say the eight session package that would be so just be aware of maybe start of that bottom rate for the longest right and then the others are more expensive per session.

What’s really really impact in their lives okay so of course don’t the longest commitment you get from the client whether it’s a 8 or 10 package I’d say and then from there up and so drop-in rate is the highest.

Definately you will offer trial sessions or free sessions, but to a targeted group, not just freebie hunters who would never actually come to you as client. That’ another video I need to make.

I do a quick review of the above.

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